777vx Privacy Policy

1. Controller Identity

1.1 This Privacy Policy is issued by 777vx (referred to as "777vx", "we", "us", or "our") in respect of the online gaming and sports betting platform accessible at 777vx.app and all associated services (collectively, the "Platform").

1.2 777vx is the data controller in respect of personal data collected through the Platform. For any queries regarding how your data is processed, you may contact the 777vx Data Protection team at the email address shown in the footer of this page.

1.3 This Policy applies to all users of the 777vx Platform, including registered players based in Pakistan and any other jurisdiction in which the Platform is accessible.

2. Data We Collect

2.1 Registration Data. When you create a 777vx account, we collect your full legal name, date of birth, email address, Pakistani mobile number, and the password you choose. This information is necessary to create and maintain your account.

2.2 KYC & Verification Data. As part of our identity verification process, we may collect copies of government-issued identity documents (such as a CNIC or passport), proof of address, and proof of payment method. This data is collected to satisfy our age verification and anti-money laundering obligations.

2.3 Financial Data. We collect information about deposits, withdrawals, and transaction history on the Platform. We record payment method identifiers (such as JazzCash account numbers, Easypaisa registered numbers, or bank account references) necessary to process your transactions. 777vx does not store full payment card numbers.

2.4 Usage & Gameplay Data. We collect data about your activity on the Platform, including games played, bets placed, session duration, device type, browser type, IP address, and approximate location. This data is used for operational, security, and responsible gaming purposes.

2.5 Communications Data. When you contact 777vx support via live chat or email, we retain a record of that communication, including the content of your messages and our responses.

2.6 Technical Data. We collect standard server log data, including IP addresses, access timestamps, and browser identifiers. This data is used for security monitoring, fraud prevention, and platform performance analysis.

3. How We Use Your Data

777vx processes your personal data for the following purposes:

• Account management — to create, maintain, and administer your 777vx account;
• Service delivery — to provide access to sports betting, casino games, deposits, withdrawals, and all other Platform services;
• Identity verification — to comply with our age verification and KYC obligations and to confirm your eligibility to use the Platform;
• Transaction processing — to process deposits and withdrawals via JazzCash, Easypaisa, and other supported payment methods;
• Fraud prevention and security — to detect, investigate, and prevent fraudulent activity, money laundering, and breaches of our Terms & Conditions;
• Responsible gaming — to monitor gaming activity and enforce responsible gaming tools including deposit limits, session limits, and self-exclusion;
• Customer support — to respond to your queries, complaints, and support requests;
• Platform improvement — to analyse usage data and improve the functionality, performance, and content of the Platform;
• Legal compliance — to comply with applicable legal obligations and to respond to lawful requests from regulatory or law enforcement authorities.

4. Legal Basis for Processing

4.1 Contractual necessity. The majority of data processing undertaken by 777vx is necessary for the performance of the contract between 777vx and you as a registered player. This includes account creation, transaction processing, and service delivery.

4.2 Legal obligation. Certain processing activities — including KYC verification and the recording of financial transactions — are required by law. 777vx must retain this data to satisfy its regulatory compliance obligations.

4.3 Legitimate interests. 777vx processes some data on the basis of its legitimate interests, including fraud prevention, security monitoring, and platform analytics. Where processing is based on legitimate interests, 777vx has assessed that those interests are not overridden by your fundamental rights and freedoms.

4.4 Consent. Where 777vx sends you direct marketing communications (such as promotional emails or bonus notifications), we do so on the basis of your consent. You may withdraw consent at any time by updating your communication preferences in your account settings or by contacting support.

5. Data Sharing

5.1 777vx does not sell your personal data to third parties. We may share your data in the following limited circumstances:

• Service providers — third parties who provide operational services to 777vx, such as payment processors, identity verification providers, cloud hosting providers, and fraud detection services. These providers are contractually required to process data only on 777vx's instructions and to maintain appropriate security standards.
• Game and software providers — where required for the provision of specific games or betting markets, limited gameplay data may be shared with the relevant licensed game provider.
• Regulatory and law enforcement authorities — where required by applicable law, court order, or lawful regulatory request, 777vx will disclose personal data to the relevant authority.
• Business transfers — in the event of a merger, acquisition, or sale of substantially all of 777vx's assets, personal data may be transferred to the acquiring entity. You will be notified of any such transfer and your rights will be preserved.

5.2 All third-party service providers engaged by 777vx are subject to data processing agreements that impose confidentiality obligations and restrict use of your data to the specified purpose.

6. Data Retention

6.1 777vx retains your personal data for as long as is necessary for the purposes for which it was collected, taking into account applicable legal retention requirements.

6.2 Account data is retained for the duration of your active account relationship with 777vx and for a period of at least five (5) years following account closure to satisfy anti-money laundering and regulatory record-keeping requirements.

6.3 KYC documents are retained for a minimum of five (5) years from the date of verification, or longer where required by applicable law.

6.4 Support communications are retained for a minimum of two (2) years. Technical log data is typically retained for twelve (12) months unless required for an ongoing investigation.

6.5 Where data is no longer required and no legal obligation requires its retention, 777vx will securely delete or anonymise it.

7. Security Measures

7.1 777vx implements technical and organisational security measures designed to protect your personal data against unauthorised access, loss, alteration, or disclosure. These measures include:

• SSL/TLS encryption for all data transmitted between your device and the Platform;
• Encrypted storage of passwords (hashed and salted);
• Role-based access controls limiting staff access to personal data on a need-to-know basis;
• Regular security audits and vulnerability assessments of Platform infrastructure;
• Two-factor authentication available to players and enforced for administrative access.

7.2 No method of electronic transmission or storage is completely secure. While 777vx takes all reasonable steps to protect your data, we cannot guarantee absolute security. You are also responsible for keeping your account credentials confidential.

7.3 In the event of a data breach that is likely to result in risk to your rights and freedoms, 777vx will notify affected users in accordance with applicable legal requirements.

8. Cookies & Tracking Technologies

8.1 The 777vx Platform uses cookies and similar tracking technologies to maintain session state, remember your preferences, and collect analytics data. The following categories of cookies are used:

• Essential cookies — required for the Platform to function. These cannot be disabled without affecting core functionality, including your ability to log in and maintain a session.
• Performance cookies — used to collect aggregated, anonymised data about how the Platform is used (pages visited, time spent, errors encountered). This helps us improve the Platform.
• Functional cookies — used to remember your preferences, such as your preferred language and display settings.

8.2 You may manage cookie preferences through your browser settings. Please note that disabling essential cookies will impair your ability to use the Platform.

8.3 777vx does not use third-party advertising cookies or tracking pixels for cross-site behavioural advertising.

9. Your Rights

9.1 Subject to applicable law, you have the following rights in respect of your personal data held by 777vx:

• Right of access — you may request a copy of the personal data 777vx holds about you;
• Right to rectification — you may request correction of inaccurate or incomplete personal data;
• Right to erasure — in certain circumstances, you may request deletion of your personal data, subject to 777vx's legal retention obligations;
• Right to restrict processing — in certain circumstances, you may request that 777vx restrict processing of your data while a complaint is investigated;
• Right to data portability — you may request a structured, machine-readable copy of personal data you have provided to 777vx;
• Right to withdraw consent — where processing is based on consent (e.g., marketing communications), you may withdraw consent at any time without affecting the lawfulness of prior processing.

9.2 To exercise any of these rights, contact 777vx support via live chat or the email address in the footer. We will respond within a reasonable timeframe and in accordance with applicable law. Identity verification may be required before your request is processed.

10. Children's Privacy

10.1 The 777vx Platform is strictly intended for adults aged 18 and above. We do not knowingly collect personal data from persons under 18. If we become aware that a minor has provided personal data or created an account, we will close the account and delete the associated data promptly.

10.2 If you believe a minor has accessed the 777vx Platform or provided personal data, please notify us immediately via live chat support or the contact email in the footer of this page.

11. International Data Transfers

11.1 The 777vx Platform is operated from servers which may be located outside Pakistan. By using the Platform, you acknowledge that your personal data may be transferred to and processed in jurisdictions outside your country of residence.

11.2 Where data is transferred internationally, 777vx takes appropriate steps to ensure that the transfer is subject to adequate safeguards, including standard contractual clauses or equivalent protections, to ensure that your data is treated to a standard consistent with this Privacy Policy.

12. Contact & Complaints

12.1 If you have any questions about this Privacy Policy, the data 777vx holds about you, or how your data is processed, please contact us via the 24/7 live chat service on the Platform or by email at the address shown in the footer of this page.

12.2 If you believe 777vx has handled your personal data in a manner that does not comply with applicable data protection law, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.

12.3 This Privacy Policy was last reviewed and updated in June 2026. Any material changes to this policy will be communicated to registered 777vx players via email notification or in-platform notice prior to the changes taking effect.